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Competitions Guide

Your comp-lete competitions online guide!

We have 41,285 members

Who wants to win competitions

You may see the statistics mentioned often at CompetitionsGuide.com.au that the most likely person to enter and win competitions are women. In fact, 91% of CompetitionsGuide.com.au members are women, so our statistic does carry some weight. This has also carried over in years of running competitions both for this website and for an array of clients. Simple rule for promoters, if you want people to enter and win competitions, target females.

Taking it a step further, over half of women that enter competitions are over the age of 35, and the over 50’s are becoming more and more involved, a trend that we expect to grow.

Does this mean men have no interest in competitions? What about comps aimed at male brands?

Being behind the scenes allows us to see many of the goings on that you wouldn’t necessarily expect. Firstly, yes, some men are interested in competitions but as the stats above will tell you it should be no more than 10%. At CompetitionsGuide.com.au we do find that we get a lot of correspondence from guys that are genuinely wanting to know the tricks of the trade.

In fact, an amusing story told in "Competitions - The Book" is that of a competition run for a female brand of razors in which of the 3 prizes won …. 3 were to men. And no they weren’t (in case you were wondering).

From our experience, competitions aimed at men seem to attract lower rates of entry. We rate men’s comps as a better rate of return entry wise, however we’re not sure how many women are going to take to reading Ralph and Zoo (although maybe it’s worth the investment).

We have even seen a number of occasions where men have been phoned to be announced a winner, only for us to be told that their partner entered on their behalf.

So, if you may have wondered why so many jewellery, cosmetics, and clothing competitions appear on CompetitionsGuide.com.au, now you know.

*Want to know more about how to win online competitions? - You can buy "Competitions - The Book" online here for only $13.95 including delivery. Click here to order

©Craig Bradley Market Engineering Pty Ltd. 2009. All articles are original content and opinions of the author Craig Seitam. Copying of all or part of any content without the expressed permission of the author is prohibited.