Things real estate has taught me

I've been interested in promotions ever since I can remember. Even back to my teen years I remember the local club coming up with a crrraaaazzzzy idea to promote "beer futures". You could buy 25 beers in advance, and kind of hedge against prices increasing in the future. But since 25 beers was about a day's consumption for many of the members, it never seemed to take off.

So what kind of promotions give me a laugh these days? Easy, real estate. You see in Sydney we have some the most expensive properties in the world, and damn if you're going to shell out the big bucks you want to get every cent worth.

Which is why many of our real estate agents have invested in a program called Photoshop that makes things .... almost like the Boags beer ad .... just come out better.

With Photoshop you can make the sky blue to the point of ridiculousness. Got a dirt front yard? Not any more, we can make that green. In fact, if you take a good look at some of the real estate websites you'll notice that just about everything has a greenish tinge to it .... except for the agent's teeth which always look as though they've been brightened with Nappysan.

Yes, I get a laugh out of promotions, but without them this website wouldn't exist.

Yours Comp-letely,

Craig 12/2/10

Add your comment

Please log in to add a comment