Is creative really worth it?

Had an interesting question last week from Martin, one of our members who asked for some advice when promoters suggest that the "most creative entries will win".

One comp in question asked for not only a purchase, but also the specific answer to a catalogue question, and a WOL before asking for the entry to be made creative.

Normally I would say go for it, after all a competition like this is bound to have a low entry total, purely because of the big ask. But, here I'm not so sure. If you've ever been to a fancy dress party and watched the person who spends the whole week planning and prepping, you'll know what I'm going to say here ......

Having seen the amount of effort some people go to being creative in competitions that don't require them to be, these same people flourish here. Plus, it also leaves the door open to artists, and University advertising students who have the talent for really pushing boundaries.

By all means, if creativity is your thing, then jump into it. I reckon though that there's probably enough competitions our there to put your time into it. As I've said frequently, learn how to nail WOL's, and you're a long way towards winning competitions!

Craig 13/7/09

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