Not sure I get it .....

WOL competitions (words-or-less to the uninitiated) have always been a hot topic of debate on ShoppersBonus.com.au, and I'd imagine many of the other competitions forums. People either love them or hate them (most in that latter), but as I've always said, if entrants learn how to nail these the wins will follow.

This is simply a demand issue, and when demand decreases the odds of winning are better.

Here's what interests me. I've noticed lately a number of purchase-to-enter competitions also requiring a words-or-less answer. This doesn't make sense to me from the promoter's point of view, because put simply, the competition will attract far less entries. Less entries mean less purchases of the product, so as mentioned .... great for the entrant, however when the comp fails due to lack of interest, it's highly likely that the promoter won't run another competition.

Simple message to promoters, if you want your competition to work, feel free to ask for a qualifying purchase, but this is where the ask should end!

Craig 2/8/09

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